Frequently Asked Questions
Straight answers about what we do, how projects work and what to expect. If your question is not here, email hello@uxnotivo.online.
Short answer
We provide UX research, usability audits and related services for websites serving US audiences. Projects are quoted as fixed fees in US dollars for a written scope. We do not promise conversion lifts, and our examples are illustrative.
About Uxnotivo and these answers
Uxnotivo is an independent UX research and usability review service for websites that serve people in the United States. We study how visitors use a site, explain where and why they struggle, and recommend specific changes. We do not design or build websites, and we do not sell software.
The questions below cover how our services differ, participant numbers, pricing, privacy and what research can show. Projects run by email and video call and always start with a written scope, as the process page explains. For deeper background, see the guides, written under the pen name Jacob Hayes and checked under our editorial policy. More about us is on the about page.
Still deciding?
If you are comparing providers, ask each one the same questions: what exactly is in scope, which method they will use and why, how findings are rated, whether every finding comes with evidence, and what is not included. Our guide to UX audit costs lists these questions in full, and our sample report shows what our answers look like. You are welcome to use both when talking to other providers too.
All questions
What is the difference between UX research and a usability audit?
A usability audit is an expert review: a trained reviewer checks your site against established principles and predicts where people will struggle. UX research involves real participants from your audience completing tasks while we observe. Audits are faster; research shows actual behavior and its causes.
How many participants does a usability test need?
For a qualitative study aimed at finding problems, we plan for five to eight participants per audience segment in each round: about five to find the main problems, plus a few more to cover no-shows and variety within the segment. Studies that need to measure something, such as task success rates, need much larger samples. Our sample size guide explains why.
Will research increase our conversion rate?
We cannot promise that, and nobody honestly can before seeing your data and the changes your team makes. Research identifies problems and their causes. Fixing real problems makes tasks easier, but final numbers depend on many factors outside any report.
Do you work with sites outside the United States?
Our focus is websites serving US audiences, and our guides cover US rules. We can discuss projects for other markets, but participant recruiting and legal context would need to be scoped separately.
Where do participants come from?
From your own customer list, with appropriate permission, or from a recruiting panel that screens for your audience. Each approach has tradeoffs in cost, speed and fit, which we discuss during scoping.
Who pays participant incentives?
Incentives are a cost of the study. They are either included in our quote as a separate pass-through line or paid by you directly. See our consent and incentives guide for the tax reporting rules.
How are recordings handled?
Participants consent to recording separately from taking part. Recordings are shared only with people named in the plan and deleted on the agreed schedule.
Can you sign a nondisclosure agreement?
Yes. We are happy to review and sign a reasonable NDA before you share confidential material.
How do you price projects?
Each project receives a fixed-fee quote in US dollars for a written scope. The pricing page explains what affects the fee and what a quote includes.
Do you have case studies?
No. We do not publish client work, and we will not invent case studies or testimonials. Our sample report shows the structure of our work using a fictional site.
Do you offer ongoing research retainers?
We can scope a series of research rounds over several months. Each round has its own plan and deliverables, so you can stop after any round.
Do you make the changes you recommend?
No. Your designers and developers, or your agency, make the changes. Our recommendations are written so they can act on them directly.
Is accessibility research the same as a compliance audit?
No. Our accessibility research finds barriers through sessions with disabled participants and a WCAG 2.2 review. It is not a legal opinion or certification. Questions about legal obligations belong with a qualified attorney.
How quickly can a project start?
Once a quote is approved, we schedule the plan step. Research with participants depends on recruiting, which is faster for general audiences than for specialists.
How do I get in touch?
Write to us through the contact page or at hello@uxnotivo.online. Describe your site and your question in a few sentences; you do not need to know which service you need.