Free UX Tools That Run in Your Browser

The three tools

• Journey mapper

  Write down what visitors want and do at each stage, and see where your team is guessing.

• Audit checklist

  Review a site against 24 practical checks in six areas and export a list of the problems you find.

• Improvement planner

  Rank usability fixes by impact, effort and evidence, and see which ones to tackle first.

How to use them together

The tools follow the same order as a small research project. Start with the journey mapper to write down who your visitors are, what they want at each stage and what evidence you have for each belief. Gaps in the evidence column show you where your team is guessing.

Next, open the audit checklist and walk through the site with those journeys in mind. The checklist groups 24 checks into six areas, from navigation to trust and speed. Mark each one as fine, a problem, or not applicable, and add notes as you go.

Finally, take every problem you marked and add it to the improvement planner. Rate each one for impact on visitors and effort to fix. The planner sorts the list into six groups, from items to do first to items to park, and flags anything that rests on opinion alone so you can check it before spending development time.

Why the tools are deliberately simple

These tools do not score your site, predict revenue or produce a grade. A number like that would suggest more certainty than a self-review can provide. Instead, they help you organize what you already know and see clearly what you do not. That is the honest starting point for any improvement work.

The tools also avoid accounts, cookies and storage. Your entries stay in the browser tab until you close it. If you want to keep your work, use the download button to save a text file, or copy the summary into your own notes. Because nothing is saved, refreshing the page clears it, so export before you leave.

Accessibility of the tools

Every control can be reached and used with a keyboard. Buttons and fields have visible labels, focus is clearly outlined, and status messages are announced to screen readers through a polite live region. The export and copy buttons appear only once there is something to export. If JavaScript is turned off, each tool page shows a plain version of the same structure that you can print or copy by hand.

If something in a tool does not work for you, please tell us at hello@uxnotivo.online with your browser and assistive technology. We treat accessibility problems in our own tools as bugs to fix.

When a tool is not enough

A self-review is a good start, but it has a blind spot: you already know how your site works. New visitors do not. When the stakes are high, or when your team cannot agree on what is wrong, watching real people use the site is the most reliable next step. Our UX research service and our guide to writing usability test tasks explain how that works.

Who the tools are for

The tools suit small teams without a dedicated researcher, freelancers preparing for a client conversation, and in-house teams who want a shared structure before a workshop. They also work well as homework before a research project: a team that arrives with a journey summary and a checklist review gives a researcher a head start, and the gaps in those documents show exactly where new evidence would help.