UX Research and Usability Services
Nine ways to find out why visitors hesitate, leave or fail to finish a task, and what to change first. Pick one, or describe your problem and we will suggest a combination.
Short answer
Choose a usability audit when you need a fast, expert view of known pages; choose UX research with real participants when you need to know why people behave a certain way; add journey mapping, accessibility research or mobile review when your question is about a specific path, audience or device.
On this page
All services
UX research
Moderated tests and interviews with people who match your audience, so you see the real reasons behind the numbers.
Usability audits
An expert review of your key pages and flows, with ranked issues, screenshots and specific fixes for each one.
Journey mapping
Evidence-based journey maps that show goals, doubts and drop-off points at every stage of the visitor's path.
Conversion friction analysis
A close, step-by-step review of one money path that logs every obstacle and explains how to remove it.
UX recommendations
A ranked backlog of specific changes with evidence, acceptance criteria and effort, ready for your team.
A/B testing guidance
Test plans with a clear hypothesis, a sample size fixed in advance and a search-safe setup, plus a review of results.
Accessibility research
Sessions with assistive technology users plus a WCAG 2.2 review, so you find barriers that checklists miss.
Mobile usability
Testing on real phones for tap targets, forms, menus, speed and layout, with fixes ranked by severity.
Information architecture
Card sorting and tree testing to build menus and labels that match how your visitors think.
How the services fit together
The services overlap on purpose. A website problem rarely respects neat categories, so each page below describes one method and the deliverable it produces, and a project can combine several. One useful pairing is an expert usability audit to catch obvious problems quickly, followed by task-based research with real participants to check the issues that matter most and uncover the ones an expert would miss.
Some services are lenses rather than separate methods. Mobile usability and accessibility research apply the same core techniques to a specific device or audience. Conversion friction analysis focuses the work on one money path, such as a checkout or a quote request. Journey mapping turns what we learn into a shared picture of the whole experience, from first visit to follow-up.
Starting from your question
The quickest way to choose is to start from the question that keeps coming up in your meetings. Here are some common questions and the service that answers each one.
| If your question is | Start with | What you receive |
|---|---|---|
| Why do people leave the pricing page? | Conversion friction analysis | A step-by-step friction log with causes and fixes |
| Is our new design easier to use than the old one? | UX research | Session findings comparing both versions on the same tasks |
| What is wrong with the site, broadly? | Usability audit | A ranked list of issues across key pages |
| Can people find things in our menu? | Information architecture | Tree test or card sort results and a revised structure |
| Do disabled visitors hit barriers? | Accessibility research | Barriers found with assistive technology users, plus WCAG notes |
| Should we run an A/B test, and how? | A/B testing guidance | A test plan with hypothesis, sample size approach and stop rules |
| Which fixes should we build first? | UX recommendations | A prioritized backlog sized by impact and effort |
If none of those match, describe the problem in your own words on the contact page. You do not need to know the method names. Part of our job is to translate a business concern into a research question that can be answered.
What every service includes
Whatever you choose, some things stay the same. You get a written scope before work starts, stating the questions, the method, the pages or flows in scope, what we need from you and what you will receive. Findings are written in plain English and backed by evidence, with a clear label showing whether each one came from watching participants or from an expert review. Recommendations are specific enough for a designer or developer to act on without a follow-up meeting.
We also tell you what a method cannot show. A five-person study can reveal problems; it cannot tell you what percentage of all visitors share them. An expert review can spot likely issues; it cannot prove that real visitors struggle with them. Our process page explains how each step works and our pricing page explains how we turn your question into a quote.
Choosing the right service
Do I need research or is an audit enough?
An audit is a good first step when the site has never been reviewed and the problems may be obvious to a trained eye. Research with participants is the better choice when the team disagrees about the cause, when the audience is specialized, or when a change is expensive enough that you want evidence before building it.
Can services be combined into one project?
Yes. A scope can combine two or three methods, such as an audit followed by a small round of testing. Combining them in one project avoids repeating the kickoff and lets later steps build on earlier findings.
Do you redesign the site as well?
No. We research, review and recommend. Your own designers and developers, or the agency you already work with, make the changes. Our recommendations are written so that they can.
Not sure which method fits?
Describe the problem in your own words. We will suggest the smallest piece of research that can answer it, in writing, before any work starts.
- No obligation
- Written scope
- Plain-English findings